Air Jordan 37 technology for every aspect of the dance

For 36 iterations, the Air Jordan line has been known for flight. The Air Jordan 37 adds that accent with an all-new Formula 23 foam designed for cushioning. Set for a September release, the Air Jordan 37 technology has taken the three-step “crash, load and release” approach, giving each element of jump and flight a unique take on the technology.

“Ultimately, we approach the game shoe as the ultimate expression and crown jewel of our brand,” says Chad Troyer, senior product line manager of the Air Jordan 37. “Where the game shoe sits for us is the ultimate hybrid, mixing the best. of speed and the best flight. Those two elements in one shoe is the ethos and it was our mission.”

AJ 37 works as a system, designed to help an athlete jump higher. New for the 37 is the importance of the crash with an all-new Formula 23 foam encased in TPU, available only on Jordan Brand products, the Air Jordan 37 and the Luka Dončić signature model. “It’s a soft foam,” Troyer says, “and strategically placed in the heel to help crash harder. The crash part is something we haven’t focused on in a game shoe for a while.”

He expects that by giving athletes more confidence in landing, they will jump with extra strength.

Working with the Nike Sport Research Lab at the company’s world headquarters in Oregon, Troyer says they chose a foam that is much softer than the average basketball shoe. “It will feel unique,” he says. “It also helps the steps and engages the rest of the system.”

If the heel is all about the crash, a carbon fiber midfoot tube helps with the load. Carbon fiber is not new to Jordan basketball. The Air Jordan 11 was the first to debut in carbon fiber and has since appeared on and off the line. Last appearing in the AJ 32, carbon fiber returns in the AJ 37, tying back to AJ designer Tinker Hatfield’s original use of the material. “Our whole team did a lot of research, going back into MJ’s (Michael Jordan) mind and Tinker’s mind,” says Troyer. “Carbon fiber was new, different and iconic. Carbon fiber is extra, super strong and has a unique look that we’re excited to bring back.”

The front takes on the boot aspect with a dual Zoom Air unit. “We wanted to maximize the amount of magnification we could put underfoot and get it as close to the foot as possible while being as light as possible,” says Troyer. Zoom Air in the forefoot incorporates the slim Zoom strobe design that runs the entire length of the shoe, extends to the forefoot for optimal coverage, and sits “right next to the foot.” The designers complemented that by adding another Zoom Air bag down the front to create a dual system with “extra pop”.

“It was definitely a challenge to get it right,” Troyer says of the marriage of three key underfoot technologies. “We anchored with Formula 23 in the heel, then we have carbon fiber, then it was choosing the right bag in the front for the right coverage to give the maximum experience and allow the product to stay light and flexible. There were some moving around as we went through rounds and rounds of testing.”

Featuring an AJ 37-specific Lenoweave upper, Troyer says they gave a little nod to the Air Jordan 7. The original AJ 7, designed by Hatfield, took inspiration from the Huarache and the idea of ​​an exoskeleton that protects the foot only where it’s needed for keep the shoes light. The AJ 7 was also inspired by the hand-shaped craftsmanship of West African basket weaving, so the AJ 37 brings the same feel but with modern performance using an Arkema monofilament yarn for strength and flexibility that allowed the designers to keep the “super” part upper. strong where we need it and very open and flexible where we don’t,” Troyer says of the overlaps and openings. “This refers to the approach with the AJ7 and the Huarache.”

Expect a rich mix of colors throughout the footwear season. It starts with the Beyond Borders color before switching to the Hare color. The brand plans a balance of new stories, high-energy colors, designs that highlight a moment in time, exclusive models for players seen on the courts in the NBA and WNBA, and an original colorway as well.

“We’re all really excited about taking the 37 to a new place from a performance perspective,” says Troyer. “A lot of history and heritage has driven this process.”

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