OYour brain is constantly flooded with information. Every perceived stimulus (input) and every conscious and unconscious response (output) must pass through the gateway of the nervous system, just like a computer processor.
However, not many computer processors boast the amount of memory that powers the human brain. The average adult human brain has the capacity to store the equivalent of 2.5 million gigabytes of digital memory.
Despite this vast landscape of memory space, the human brain—again, like a computer—is susceptible to malfunction. Some researchers have hypothesized that this may be due in part to overstimulation, resulting in debilitating symptoms such as lethargy, anxiety, depression and insomnia.
Cereset, an emerging biotech player in Orem, has leveraged a proprietary technology to help push the “reset” button in the human brain. And according to testimonials from notable individuals like singer-songwriter Amy Grant, the technology seems to be working.
Cereset’s BrainEcho® neuromodulation technology aims to empower the brain through the reflection and resonance of brainwave rhythms. Cereset uses a real-time dominant frequency “echo” of the brain and associates each dominant frequency with an engineered note. When the dominant frequency is low, the note heard by the client is also low. If the dominant frequency is high, the client hears a high note. These notes are played in a brain rhythm as it changes; thus, the brain can “see” itself and “correct” itself.
But how does this technology actually work? Can you really reset someone’s brain?
“For maybe 50 years, science has had what they call ‘neural product,’ and that just means EEG [electroencephalogram] Sensors are placed on the scalp to capture the electromagnetic activity of the brain,” explains Carl Bowcut, an executive partner at Cereset. “And while there have been modest improvements over the decades, this neural output tracking technology really hasn’t evolved…Our technology works similarly, but focuses on neural input rather than traditional output.”
By tracking neural input, Cereset has shown that the brain can perceive its functionality in real time, supporting brain oscillation patterns to be optimized in patient-specific ways. The underlying technology that allows this unique approach to brain monitoring and feedback is called HIRREM® – High-Resolution, Relational, Resonance-Based Electroencephalography – a research technology used for specific indications including insomnia, PTSD, concussion, hot flashes , pain and more. Cereset is the sole provider of this technology, with patent rights acquired exclusively.
Cereset’s discovery in the neuroscience space is the first and only example of closed-loop allostatic neurotechnology—a form of precision brain medicine that allows for real-time monitoring of brain states and feedback of signals to the user independent of clinical . conscious assessment or learning. This is in direct contrast to open approaches, which do not take into account changing brain functions. Allostasis means “stability through change” and is a 21st century model of physiological regulation that identifies the brain as the central command organ. Allostasis aligns with evolutionary perspectives in biomedicine and predicts that more optimal brain function should lead to greater health and context-dependent performance.
With ongoing clinical studies at renowned institutions across the country and peer-reviewed publications in the scientific literature to provide evidence of safety and efficacy, Cereset’s neurotechnology is poised to make a substantial impact on many, many people who can ” improve” their brains. RAM capacity.
Cereset was originally formed as a “grassroots” type movement in Scottsdale, Arizona, and remains so. “[Cereset’s founder and CEO Lee Gerdes] always felt that he did not want this to be bought by some bigwigs [healthcare] corporation or pharmaceutical company that would take it over and maybe even bury it if they don’t like it in relation to their other products,” says Bowcut. “And now, it has grown under his leadership into a multi-million dollar corporation of its own.”