This major expansion of Fortune’s coverage areas will reach readers at home as well as in the office. Capitalizing on the growing interest and enthusiasm around health, Fortune Well will feature a curated platform that will deliver expert journalism in useful and easy-to-use formats to inform the health choices of Fortune readers, as well as more than 100 million people that CVS Health reaches across its lines of businesses.
In her announcement to Fortune staff about the launch of Fortune Well, Editor-in-Chief Alyson Shontell wrote, “Fortune Well marks a milestone for Fortune: we’re no longer just for business. Now we’re also a lifestyle destination for executives.”
Fortune Well will include a mix of articles, videos, infographics and all-new Fortune rankings, including one on the best places to live for the sandwich generation, coming this fall. As part of the collaboration, CVS Health will also receive seats on Fortune Connect for select employees and free subscriptions to Fortune Premium content for their employees.
In an interview with Digiday, CEO of Fortune Alan Murray explained, “More and more people are realizing that success is a multi-layered endeavor that requires you to be healthy, fit and sane, and the pandemic has really made a lot of people pay more attention to to this. We increasingly believe that success in life and success in business go hand in hand.”
“People are more focused on their health and wellness than ever before, and having access to engaging and accurate information is essential,” said the President and CEO of CVS Health. Karen S. Lynch. “Our collaboration will develop high-quality content through a personalized platform that can help people make more informed decisions about their health.”
To support this new partnership, Fortune has hired Jennifer Fields, Deputy Editor, Wellness, to oversee editorial content. Fields comes to Fortune with more than 15 years of experience developing health and wellness programming for leading digital and print brands. She most recently served as executive editor, wellness and lifestyle, at POPSUGAR, where she led the creation of health and fitness content. Prior to that she was senior director of editorial development at WebMD, where she led content creation for the site, magazine and podcast. She previously held roles at Hearst Digital Media, AOL Health, WW and O, The Oprah Magazine.
To learn more, visit fortune.com/well.
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About CVS Health
CVS Health is the leading health solutions company, providing care like no other. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues – including more than 40,000 doctors, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health—whether it’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system—and their personal health care—by improving access, reducing costs, and being a trusted partner for every meaningful health moment. And we do it all with heart, every day. Learn more at www.cvshealth.com.
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