The Brazilian bakery chain will take advantage of Givex’s omnichannel technology platform, including its POS system with data-driven loyalty program capabilities to aid in its continued expansion
TORONTO, July 26, 2022 /PRNewswire/ – Givex, a global IT platform focused on providing its clients with useful and strategic end customer information, today announces an innovative partnership with Benjamin, a chain of traditional Brazilian bakeries in São Paulo. Benjamin will use Givex technology to deliver their digital bakery concept, creating an even closer relationship with customers throughout the retail experience, from the point of purchase to after the sale, allowing for continuous innovation and expansion of the brand in the Brazilian market.
“Benjamin has reinvented itself and is experiencing a new moment. With the pandemic, we reviewed our strategy and realized that it was time to reposition our brand with an even more modern and digital look,” he explains. Paulo Calil, CEO of Benjamin. “Our customers are increasingly looking for a consumer experience that brings convenience and ease to their daily lives. Therefore, we focused our efforts on all sides – product, people and technology – to bring consumers more the best in the oven segment. Counting on the support of Givex, a company known in the market for its omnichannel solutions, was essential for the advances we seek.”
Givex entered first Brazil in 2009 and brought its GivexPOS system to the market ten years later in 2019. Omni-channel cloud-based technology provides restaurant operators with everything they need in a streamlined solution that can be accessed on a Givex tablet . Givex’s comprehensive platform, including POS, Givex mobile app, kitchen display system (KDS) and inventory management, provides a simple solution that promotes stronger customer interactions as well as maximum local and remote customer management Givex.
“Technology that brought Givex Brazil is a game changer and offers management, innovation and customer relationship solutions that go far beyond what the market is used to,” said Mary Costa, general manager of Givex Brazil. “We are proud to have been selected as Benjamin’s partners to support the brand’s existing operations and continued growth. Their partnership speaks to the adoption and satisfaction of our product and its ability to scale.”
In addition to POS, Benjamin will also leverage Givex’s loyalty program capabilities, allowing the brand to analyze customer trends and purchase data to learn more about consumption patterns, encourage repeat sales and created new menus specially adapted to meet the preferences of its customers. Using these insights, Benjamin will also be able to use data to create personalized promotions through a real-time cloud portal that focuses on gamification, analytics and more.
“Our goal at Givex is not simply to sell a system, but to provide a great technology product to the clients we serve, enabling them to grow their business and gain unparalleled consumer insights,” said Costa. “This is just the beginning of another great partnership.”
Benjamin also launched a new online ordering application using Givex’s progressive web application solution. This creates a seamless ordering experience for customers who can order delivery or pickup through the app, schedule a pickup time, or scan a QR code and pay directly in the app while inside the bakery. As the app and POS are part of the Givex platform, orders are automatically sent to Benjamin’s production areas and posted to the appropriate reports, eliminating manual work and potential data errors. In addition, while Benjamin introduces several innovative store models, including prepaid fast food outlets and dark kitchens, the application of Givex technology will allow the brand to customize its menus to meet the needs of each type of store and channel . Additionally, Givex’s integration with the iFood distribution platform allows for seamless communication and distribution.
After launching in August, Givex and Benjamin rolled out their system to all 20 of the chain’s bakeries within a month, including six newly opened stores — a testament to the ease and simplicity of its interface. This partnership marks an important milestone as Givex continues to expand its network of dealer locations.
Givex (TSX: GIVX) (OTCQX: GIVXF) is a global fintech company that provides merchants with customer engagement, point of sale and payment solutions, all on a single platform. We are integrated with over 1,000 technology partners, creating a fully end-to-end solution that delivers powerful customer insights. Our platform is used by some of the world’s biggest brands, spanning 100,000+ active locations in more than 100 countries. Learn more at www.givex.com.
Benjamin introduces the #TeamBakery concept, which brings together those who are passionate about the network, those fans who have Benjamin as their favorite place to live their best and most important moments. In its menu, Benjamin has more than 300 products, offering different types of naturally fermented, traditional and rustic breads, cakes and a variety of cold and hot drinks. Considered a reference in the city of São Paulo, the chain has 20 units, 12 of which have spaces for consumption and 8 as dark kitchens, reserved for delivery services. There are thousands of orders every day, either in person at the counters of its units or digitally in all the regions of São Paulo. In Benjamin stores, consumers find unique experiences of a real bakery with all the necessary comforts to make everyday life easier, in a familiar, welcoming and at the same time modern environment.