Insurtech’s newest Centaur offers the largest US insurance companies a cloud-based solution for their marketing and distribution needs
TEL AVIV, Israel, August 10, 2022 /PRNewswire/ — Kissterra, the world’s first operational insurance marketing system, announced today that it has upgraded its dedicated marketing system. The upgrade includes an improved dashboard for granular targeting, as well as an improved user interface, enabling insurance marketers to more easily access Kissterra’s actionable insights, increasing efficiency and saving time. The improvement coincides with the announcement that the company has achieved “centaur” status with ARR of 100 million dollarsmaking it one of only 150 private cloud centaurs in the world.
Kissterra Dedicated Marketing OS enables insurance carriers to target and personalize their marketing efforts. The marketing operating system allows insurance companies to optimize all their digital marketing campaigns in one easy-to-use platform and access a data-driven management system of their entire lifecycle. marketing from lead generation to acquisition and beyond. Kissterra’s AI-powered marketing operating system provides insurers with complete visibility into the acquisition process, identifying the right customers at the right price in full correlation with their expected LTV. This creates the opportunity to increase marketing and distribution efforts while remaining profitable, increasingly important as insurers struggle to increase profitability without increasing rates for consumers.
“We are at an important point in the evolution of Kissterra, from our steady revenue growth, to building our team, to expanding our overall presence in the US insurance market,” he said. Ifty Kerzner, Co-Founder and President of Kissterra. “With the enhancement of Kissterra Dedicated Marketing OS, we will continue to build on our successes to be a key player in the insurance industry. Legacy insurers are realizing that their marketing and distribution needs are ripe for disruption, and we are we empower them to digitize their marketing operations, differentiate customers and ensure profitability.”
While the tech industry has seen a rapid acceleration in the number of unicorns in recent years, “centaur” has emerged as the new standard to denote a company with 100 million dollars ARR or more. As startups begin to focus more on revenue than valuation, Kissterra has steadily built its annual revenue since the company’s inception in 2015.
The company’s revenue growth follows a Series A funding round last year 76 million dollarsmainly from the Menora Mivtachim Group, one of the of Israel major insurance companies. The funding fueled Kissterra’s growth in the US insurance market, and the company is currently working with over 40 of the top transportation companies. In addition, Kissterra has also recently expanded its team both in the US and globallyincluding key executives to fill the roles of CFO, SVP Insurance and VP of Channel Development.
Kissterra is the world’s first insurance marketing operating system that provides insurance companies with an end-to-end cloud-based solution for their marketing and distribution needs. The company’s AI-powered marketing management platform empowers insurance companies to optimize all their digital marketing campaigns on one easy-to-use platform and access a data-driven management system their entire marketing cycle, from lead generation to acquisition and beyond. Founded in 2015 by Ifty Kerznerco-founder and president and Segev Shilton, co-founder and CEO, Kissterra is headquartered in Israel, with offices in the USA. Kissterra works with some of the largest insurance companies in the US, empowering them to generate higher profitability through a focused and precise marketing strategy connected to cross-organizational data. For more information please visit: https://kissterra.com/
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