Learn how to use Google services to support your business

UNIVERSITY PARK, Pa. – This fall, the Invent Penn State LaunchBox and Innovation Network will host Grow with Google workshops, which will teach businesses best practices for Google products. Topics will include creating search-friendly websites, using YouTube to increase business results, and managing business information in Google Search and Maps.

All workshops are virtual, free of cost, and open to the public and the Penn State community.

“Grow with Google workshop participants will gain valuable insights into how they can leverage online resources to grow their business and market products,” said Annie Hughes, nationwide coordinator of LaunchBox and the Innovation Network. “Our 21 locations across the state provide essential startup support services, and we’re proud to partner with Google to offer these workshops that offer actionable advice that can help Pennsylvania businesses grow.”

Below are the upcoming Grow with Google workshops:

Make Your Website Work for You – September 14, 10-11am
Hosted by Berks LaunchBox and Mont Alto LaunchBox
Register here

During this webinar, participants will learn how to create a search-friendly website that drives user actions and supports their goals.

Get your local business on Google Search and Maps — October 4, 12-1pm
Hosted by Altoona LaunchBox supported by the Hite family and Abington LaunchBox
Register here

Attend this webinar to learn the importance of verification and how to effectively use Google Business Profile, a free profile for local businesses that want to connect with customers on Google Search and Maps. Attendees will learn how to create or claim a Google Business Profile and manage business information on Google Search and Maps while receiving a hands-on demonstration of available features.

Use YouTube to Grow Your Business – Let’s Talk About YouTube! – October 27, 10-11 a.m
Organized by York LaunchBox and Great Valley LaunchBox
Register here

Discover best practices for creating a YouTube channel and developing video content that promotes products and services while driving brand engagement. In this workshop, participants will learn how to create a YouTube channel, make compelling, creative content, and measure results.

Sell ​​Online with E-Commerce Tools – November 17, 1:00 p.m
Hosted by Corner LaunchBox powered by Penn State New Kensington and IDEA Hub (Penn State Wilkes-Barre)
Register here

During this webinar, attendees will learn how the Google Business Profile and Commerce Center can help businesses sell products online. The workshop will detail the products tab in the Google Business Profile, introduce the Google Commerce Center and the basics of creating a free account and product feed, and show how to connect e-commerce websites to “Trading Center”.

Digital Skills for Everyday Tasks — December 7, 12-1 p.m
Shenango LaunchBox powered by Greater Sharon Community and Berks LaunchBox
Register here

Discover best practices and how Google tools, such as Google Drive, Docs and Sheets, can be used to build a budget, create a meeting agenda or organize priorities.

Other Growth Workshops with Google

LaunchBox and the Innovation Network is planning to host additional Grow with Google workshops, including “Start Your Business with Customer Centric Marketing” with co-sponsors Altoona LaunchBox and Great Valley LaunchBox in early 2023. More details on this seminar will be published later this fall.

About LaunchBox and the Innovation Network

The LaunchBox and Innovation Network consists of 21 innovation spaces embedded within Commonwealth Campus communities across the state. Each innovation space offers a wide range of free resources needed by entrepreneurs and innovators. Since 2015, the network has assisted nearly 5,000 entrepreneurs and graduated 464 startups from its programs.

To find more resources for entrepreneurs, visit Resource Navigator.

Leave a Comment