Orangetheory® Fitness Launches Custom MaxHR Technology in Studios Nationwide

Proprietary algorithm backed by science and tracked by technology allows the fitness leader to give members a more effective and personalized workout

BOCA RATON, Fla., August 10, 2022 /PRNewswire/ — Orangetheory® Fitness today announced the launch of the brand’s proprietary Orangetheory Personalized Maximum Heart Rate (Personalized MaxHR) algorithm. With the introduction of MaxHR, Orangetheory tracks members’ maximum heart rates in classes over a period of time and uses that number to generate a member’s personal maximum heart rate, ensuring that the data literally doesn’t miss a beat. This allows trainers to gauge workout intensity, further helping to guide members on when to push further or pull back, ultimately leading to a more personalized and impactful workout.

“From optimizing our technology to developing our workouts to give members more results, we’re constantly working to maintain our position as a leader in group fitness and improve the Orangetheory experience for our members,” said. Dave Long, Co-Founder and Chief Executive Officer of Orangetheory Fitness. “For years, the category-wide standard for fitness heart rate tracking has been an age-based formula that doesn’t take other factors into account. MaxHR is a game-changer in the industry, as it allows every member know personal statistics and shape their training in a way that meets their individual needs.”

Orangetheory is a science-backed, technology-driven, coach-inspired group workout designed to produce results from the inside out. The workout uses heart rate-based interval training—a type of exercise that involves alternating cycles of higher-intensity work followed by lower-intensity work that allows the cardiorespiratory system to partially recover. Exercise programming is based on time spent in each heart rate zone, which is significantly affected by maximum heart rate, with the goal of spending 12 to 20 minutes in the highest intensity orange or red zones where the heart is working at the highest levels.

The new MaxHR algorithm will evolve as members’ fitness journeys continue. Custom MaxHR heart rate zones will be available to all Orangetheory members who have attended 20 eligible studio classes with an OTBeat™ functional heart rate monitor. Once a member is eligible for automated custom MaxHR, it will automatically adjust over time based on most classes. These automatic real-time updates will help better reflect the time spent in each zone, ensuring that the data members are seeing is based on their most recent exercise history.

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About Orangetheory

Orangetheory® ( makes it simple to get more life out of your workout. One of the fastest growing franchise companies in the world, Orangetheory has developed a unique approach to fitness that combines a unique trifecta of science, exercise and technology that work seamlessly together to elevate participants’ heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength and power to generate the “Orange Effect,” where participants maintain calorie burn for up to 24 hours after a 60-minute workout. Orangetheory experts have opened over 1,500 studios in all 50 US states and 24 countries. The company was ranked 60th on Inc. magazine’s list of fastest-growing private companies. and was ranked #9 on the Entrepreneurs’ Fastest Growing Franchise 500 list 2020. Visit for global franchise opportunities.

SOURCE Orangetheory Fitness

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