Polestar presents EV car franchise in North Naples

Polestar electric vehicles arrive this week in North Naples at the brand’s first location in Southwest Florida. The new local dealership, temporarily hosted by Volvo Cars of Naples, is a coup for Joe Parisi, the local general manager and managing partner for both Sweden-based luxury car franchises.

“We have been working on the acquisition of the franchise for over a year and have gone through conversations, dialogues and approvals with both the manufacturer and the state,” Parisi said. “After a year of hard work and diligence, we got the franchise.”

Polestar, which makes high-performance electric cars, started in Sweden in the 1990s as an auto racing company. Volvo Car Group bought Polestar’s performance arm in 2015 and the Polestar 1 started as a Volvo concept compartment.

“In 2017, Polestar broke away from the Volvo outfit and became its own franchise with a different way of doing business and a different commitment to the automotive industry in terms of building sustainable vehicles that are all-electric. . Although our first car is a hybrid, the rest of them are and will be fully electric vehicles,” Parisi said, noting that Volvo remains a major stakeholder in the franchise, but Volvo and Polestar are individual franchises.

While its shares began trading on June 24 on the Nasdaq stock exchange under the symbol PSNY, Polestar has introduced four sales locations in Florida: Naples, Tampa, Fort Lauderdale and Palm Beach with a fifth planned in Miami. The Polestar Naples franchise began July 1, and Volvo’s Florida dealer license was updated to reflect the additional brand on Thursday, when the dealership sold three Polestar cars online. Four or five new cars will be available later this week.

“Because we are cousins, I have been able to temporarily represent Polestar from our current facility in Volvo Naples, all the while, now and in the future servicing Polestar product out of our service department here at Volvo,” said Paris. “However, we will have a separate, independent location, which they call space. Polestar doesn’t call them showrooms or showrooms; they call them spaces.”

Details about the permanent Polestar location in North Naples will be announced soon, but until then, the franchise will be based at Volvo, 5870 Naples Blvd. Because it is a new manufacturer and franchise, Polestar the features a limited inventory.

“In our space, we’ll have three cars on display inside,” he said. “And, then, we’ll always have at least two vehicles to test drive, and we should always have a selection of vehicles that you can get right away or you can order a vehicle that will be a few months or a few months away. ”

All-electric Polestar cars will be positioned in the premium luxury segment. “We have a big product launch in the next two years,” Parisi said. “Right now, we have the Polestar 2, which is a four-door sedan with the fifth door being the split key in the back. It’s a really nice, sporty-looking four-door vehicle that’s all-electric. We have the Polestar 3 coming out, which is an air-conditioned, premium luxury SUV. This will be out at the end of the year. Then, this will be followed by Polestar 4 and Polestar 5. This will be another larger SUV and another executive sedan.”

Next, all eyes will be on the Polestar Precept, a futuristic electric concept expected to launch in 2024. “It’s like a supercar, really, a four-door supercar,” Parisi said.

Complementing its car’s latest technology, Polestar dealers operate in a non-traditional way, bypassing the traditional sales process. “A consumer will be able to go online from their living room or their office and go through the entire process digitally and look at inventory, select inventory, get all their pricing and payments and be able to put a deposit on the vehicle or order the vehicle and they never have to come into the dealership except to come in to sign some papers and pick up the car,” Parisi said. “It’s a pretty simple and hassle-free process. It’s a breath of fresh air for consumers who don’t have to go through the arm wrestling battle of car dealer tactics.”

Of course, car buyers also always have the option to walk in, shake someone’s hand and do traditional face-to-face business at the dealership if they want, he said.

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