Report: Grand Rapids insurance company buys naming rights to Steelers stadium

GRAND RAPIDS, Mich. (WOOD) – One of the fastest growing businesses in West Michigan is trying to make its mark in the sports world. Acrisure has secured the naming rights to what is currently Heinz Field: home of the Pittsburgh Steelers.

The news was first reported Monday morning by KDKA-FM and confirmed by other local news media. Terms of the deal have not been disclosed.

It’s not often these days that the internet agrees on things, but on the name Acrisure Stadium has been almost unanimously rejected by Steelers fans. On Twitter, “Gwiggy” said, “I’ll be six feet off the ground before I ever say the word ‘Akrisure.’

Twitter user “Corked Bats” said, “This is the worst thing to happen to Heinz Field since Bane,” referring to the scene in “The Dark Knight Rises” where Batman’s nemesis destroys the stadium.

Acrisure Construction in Downtown Grand Rapids. (file)

Based in Grand Rapids Acrisura is an insurance and financial services company that was founded in 2008 by Greg Williams. Since then, the company claims to have generated more than $3.8 billion in revenue with more than 1,000 businesses and in 14 countries.

The stadium opened in 2001 with the naming rights sold to Heinz, a well-known food processing company in Pittsburgh. Prior to the opening of Heinz Field, the Steelers played at Three Rivers Stadium, sharing the field with MLB’s Pittsburgh Pirates from 1970-2000.

Sunday, some media in Pittsburgh reported that Kraft-Heinz would not extend the naming rights agreement with the football team. According to Pro Football Talk, Heinz paid $57 million for the 20-year naming rights deal that was signed in 2000. But naming rights cost much more now. SoFi Technologies, which owns the rights to the Los Angeles football stadium where the Rams and Chargers play, is paying $20 million a year in a 20-year contract.

The naming rights deal is expected to be officially announced Tuesday by Steelers management.

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