Spin Master Entertainment Announces Kids’ Series “Vida the Vet”

Spin Master Entertainment, the production company behind the “Paw Patrol” and “Bakugan” children’s franchises, has a new character coming to the party.

Variety has learned exclusively about the launch of Vida the Vet, which follows a teenage girl as she cares for a community of animals. The animated series will premiere in fall 2023 on CBeebies and the BBC’s BBC iPlayer in the UK, as well as Corus Entertainment’s Treehouse and StackTV in Canada. Additional international streaming partners, including a US distributor, will be announced at a later date.

Vida, who is 10 years old, spends her days caring for the forest creatures that live outside her home, from a fox with stubby paws to a turtle with an itchy toe to a tiger with one tooth that it hurts

“We started out of wanting to bring the idea of ​​education to preschoolers,” says Dodge. “What wellness looks like is being able to model good self-care and good care for others—and at the same time, allaying the fears a young child might have about their visits to the doctor or dentist. “

“Some of the shows we’ve done in the past are high-end, computer-generated explorations, but with ‘Vida’ we wanted it to feel classic,” she adds. “To highlight the forest and all the animals, we wanted a beautiful color palette and illustrative 2D animation.”

The collaboration between creator Dustin Ferrer (“Esme & Roy,” “Peg & Cat”), showrunner Jennifer Oxley (“Wonder Pets!”, “Peg & Cat”) and animation studio Jam Filled Entertainment created soothing visual compositions: t-shirt soft greens and purples for outdoor backgrounds; flowing orange hair and wide eyes for Vida.

Spin Master is a toy company at its core: its entertainment arm launched in 2008, while the larger company was founded in 1984. But Vida the Vet, like Paw Patrol before it, is steamrolling full forward without a previous toy. line.

“Spin Master consists of three creative centers: entertainment, toys and digital games,” says Jennifer Dodge, the company’s president of entertainment. “The role of entertainment is to create content that can be a catalyst for the other two creative hubs. ‘Vida’ will eventually have a nice line of toys. But first and foremost, it’s about building the story, building the character, creating a world.”

Dodge says that developing ideas within the entertainment division and later consulting with colleagues working on toys and games allows Spin Master to “share” elements on the screen that will be favorable for eventual merchandising.

“Paw Patrol is the best example of that. We were able to bring in resources that made sense—and leave out things that didn’t,” explains Dodge. “For example, from a content standpoint, we wanted an area to get the call to give the puppies their instructions. , that first moment of response. Our toy group said, ‘We can build a tower that has a slide so the little ones can jump on their vehicles and that way we can roll the vehicles around [when toys are made].’”

“But of course there are times when there might be a request from another group within the company, and if it just doesn’t make sense for that property, then we find another solution,” she continues. “We are very defensive. Everything that goes into every show has a storytelling purpose.”

“Vida the Vet” is produced by Dodge, Oxley, Laura Clunie, Toni Stevens and Spin Master co-founder Ronnen Harary. Season 1 will consist of 52 11-minute episodes and the Vida the Vet toys will debut in 2024.

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