Talking Business: Longview home goods store expands to house owners’ original children’s clothing boutique | Local business

A local business that began as a section within clothing retailer Posh on Commerce around 2017 is now housed in the owner’s brick-and-mortar site, which recently expanded.

Home goods store Niche opened on Commerce Avenue in 2018 and expanded by 500 square feet in the fall to make room for baby clothes under the boutique name Kait & Stella and specialty home goods like handmade Bisou tea and blends earthy notes of vetiver sage lotion. .

Owner Kaitlyn Senn said she dipped her toe into retail about five years ago when she started buying children’s clothes to sell at Posh on Commerce under the boutique name Kait & Stella — a nod to herself and her granddaughter her then little one. She opened her store in the former location of Posh on Commerce at 1314 Commerce Ave. with the help of owner Michelle Philbrook as a mentor, she said.

“She was a great role model,” Senn said. “She helped me do all of that.”

Now, home goods and children’s clothes are available in one store.

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Items like mugs, candle holders and cookbooks line a table Friday at Niche in Longview. Owner Kaitlyn Senn says she sources items from local and national vendors to sell in her Commerce Avenue store.


Hail Day



“It’s nice to have a business under one roof,” Senn said, adding that customers still go to Posh to find the Kait & Stella collection and are directed to hit the streets.

Senn studied hospitality at Central Washington University and then worked in childcare in Bellevue until returning to Longview.

In November, Senn said she added 500 square feet to her 1,400-square-foot total space because the business had finished and can now accommodate more home goods such as houseplants, Mud Pie tassel pillows and flower plastic wrap dispensers for hidden store bought. the containers.

Children's clothing boutique opens in downtown Longview

The Longview native said she chooses items that speak to her and stays true to brands that work, whether it’s Milkbarn for organic children’s clothes or SlumberKins for stuffed animals and book packs for early learners from a Vancouver-based company.

Senn aims to find trendy items you won’t find on the shelves of big-box chains, like Itzy Ritzy leopard-print diaper bags and stroller organizers on shelves Friday.

Niche started as a home goods store, but Senn said customers gravitate to the store for special gifts they can’t find at other local retailers. Senn said downtown events like Shop Small Saturday help increase foot traffic, and she sees about 15 customers a week. She said she will likely extend hours in the fall in preparation for Niche’s busy holiday season.







Pillows at Niche

Kaitlynn Senn Friday releases pillows at her newly expanded store in Longview. Senn said she added about 500 square feet last winter to make room for items like pillows, candles and house plants.


Hail Day



Senn said she’s been happy to see businesses fill Commerce Avenue since it opened in 2018. That year, a city report says of the 158 licensed businesses on Commerce Avenue between Vandercook Way and Florida Street, nearly 54 percent of those businesses were opened between 2013 and 2018.

Senn said customers support local businesses.

“If you have a good product, the community will support you,” she said.

Talking Business is a series featuring new or expanding local businesses and publications every Tuesday.

Contact Daily News City Editor Hayley Day at 360-577-2541 or [email protected] for possible inclusion in the series.

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