General Motors’ most affordable and accessible electric vehicle — the Chevrolet Bolt — will disappear from the lineup to make way for more electric vehicles on the automaker’s Ultium platform.
The Bolt and Bolt EUV, an SUV styling of the car, are on the automaker’s BEV2 platform, which stands for Battery Electric Vehicle.
But GM’s future EVs will all be on its proprietary Ultium battery propulsion platform, raising the question of how long the Bolt will be relevant to Chevrolet’s lineup.
“Will the Bolt be in our portfolio ‘x’ years from now? No, it won’t be,” Steve Majoros, Chevy’s vice president of marketing, told the Free Press on Monday. “It’s a great product right now. It’s going to be with us for some time. But as we grow volume here, the portfolio changes.”
Majoros wouldn’t confirm when the Bolt EVs will roll off the lineup, but he said, “It’s going to be with us for the foreseeable future and as we progress the portfolio, then we’ll look at the long game for this, so … more to come.”
GM has said it will add at least four new EVs to Chevrolet in the coming years: the 2024 Silverado EV, the 2024 Blazer EV, an Equinox EV and an electrified Corvette. Cadillac is now rolling out the 2023 Lyriq SUV, GMC has rolled out the 2022 Hummer pickup, and Buick is also getting an EV in the coming years. GM aims to have all of its vehicles across its four brands be electric by 2035.
This wouldn’t be the first time Chevrolet has crashed a vehicle to make way for another. In 2019, Chevrolet retired the Volt hybrid to make way for the all-electric Bolt, which goes about 250 miles on a single charge.
“We are in the pioneering stages of EV technology,” said Michelle Krebs, executive analyst at Cox Automotive. “We’re going to see a lot of new products coming to market and we may see some products come out. BMW phased out many of its early EVs.”
Krebs said there’s a chance GM could keep the Bolt name for use on a new EV, “if they think there’s value.”
GM revealed the Bolt as a concept car in January 2015 and began production of them in 2016. Since then, it has sold more than 140,000.
But it hit a snag last year when GM had to recall all 2017-22 Bolts because of defective batteries that posed a potential fire hazard. GM stopped building new Bolts late last year to work with its battery maker LG Energy Solution to fix the batteries in that recall.
With battery repairs underway, Chevrolet resumed production in April at the Orion Assembly plant. It is working to restore production with a goal this year to surpass the Bolt’s record annual sales of 24,000. In the second quarter, GM sold 6,945 Bolt EVs and EUVs, down 38.3% from the year-ago period.
But Majoros said Chevrolet has pent-up demand for the Bolt. Last month, GM said it would drop the price of the 2023 Bolt and Bolt EUV by about $6,000. The 2023 Bolt EV model will start at $26,595. The 2023 Bolt EUV will start at $28,195. Both prices include delivery charge.
The price cut is to ensure the Bolt EV/EUV is competitive in the market while making affordability a priority, GM said.
Jesse Toprak, principal analyst at Autonomy, a subscription EV company, said GM’s decision to lower the price of the Bolt will make it the cheapest EV available and potentially bring in new customers.
Majoros said that even when Bolt eventually fades from the lineup, he offers value now.
“Products come and go all the time,” Majoros said. “It’s right for the customer at this time if you want to get into an EV that’s attractively priced, great styling, great technology, phenomenal range” and free home. installation of chargers.
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