There is now a crowdsourced website that tracks car dealer entries

  • It’s a sign of the times we live in: A crowdsourcing website called invites users to report markups they’ve spotted on specific vehicles at specific dealerships, as first reported by Jalopnik.
  • In addition to listing markups, the site also shows several dealerships that are selling new cars for list price with no markup.
  • Currently, the highest Up for grabs is $200,000 on a GMC Hummer EV Edition 1.

    The auto industry has had more than its share of troubles due to the COVID-19 pandemic, and so has anyone looking to buy a new vehicle right now. Factory closures and chip shortages have led to another unpleasant situation, that of dealers raising prices for new vehicles. It’s no surprise, then, that there’s now a well-resourced website about it. The site,, catalogs fees to keep the buying public informed.

    Here are some of our favorites as of this writing, in order from smallest to largest. However, these are not the highest or lowest markups you can find on right now. We chose them because, while they’re not necessarily the most sought-after on the market right now, they’re still seeing serious price increases. It goes without saying that things change quickly in sales, so they don’t reflect what you might find on the website tomorrow or next month.

    2022 Kia Sorento SX

    Asking Price $51,965 (MSRP $41,965, Pickup $10,000)

    Kia Sorento from the O’Brien Kia Norwood website.

    O’Brien Kia

    This Sorento is listed at Dan O’Brien Kia Norwood in Massachusetts. The note appears directly in the listing as “Market Fix”.

    2022 Toyota Sienna XLE AWD

    Asking Price $63,060 (MSRP $43,065, MSRP $19,995)

    This Sienna is for sale at Roseville Toyota in California. The note appears in the list as “Receipt added by dealer”.

    2022 Volkswagen ID.4 AWD Pro S

    Asking Price $72,580 (MSRP $52,585, MSRP $19,995)

    car dealer listing for 2022 vw id4

    VW ID.4 from the Ourisman VW website.

    Oursman Volkswagen

    This ID.4 is for sale at Ourisman Volkswagen of Rockville, Maryland. The note on this car is listed as “Adjusted Dealer Pickup”.

    Used 2022 Ford Maverick Hybrid with 2000 miles

    Asking Price $47,987 (MSRP $27,295, Pickup $20,692)

    This Maverick (pictured at top) is available at Newberg Ford in Oregon.

    2022 Ford F-150 Lightning

    Asking Price $142,895 ($69,554 MSRP, $73,341 Markup)

    stearns ford listing for ford f 150 lightning

    Ford F-150 Lightning on the Stearns Ford website.

    Stearns Ford

    This Ford electric pickup truck is being sold by Stearns Ford in North Carolina.

    To help you recover a bit from the shock of these prices, we should point out that the website also lists some sellers who are waiving markups. Santa Cruz Subaru in California is one, and they proudly display that message at the top of their website. Ron Anderson Chevrolet in Florida is another, and a dealership employee confirmed it Car and Driver that they are not putting signs on any new vehicles.

    Finally, remember that every dealer’s asking price is just that: an ask. You can always offer less.

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