Top 5 Use Cases for XR in Travel in 2022

In the travel industry, one of the sectors most affected by the challenges of the pandemic, XR could be essential for reviving the landscape.

Over the past two years, the travel industry has suffered significantly due to closed borders and restrictions. Now that the pandemic has begun to subside, travel companies must work harder than ever to convince their customers to be adventurous.

XR offers a unique opportunity for businesses to help their customers make more educated decisions about where to visit. It can also be a valuable tool to improve the overall travel experience. Let’s take a look at some of the key travel use cases for XR.

1. Better booking experience

First and foremost, XR has a fantastic ability to enhance the shopping experience for consumers in the travel landscape. With tight budgets and limited trust in travel brands, customers are becoming more discerning about where they travel and who they choose to travel with.

Fortunately, XR can help travel companies guide their customers through more engaging shopping experiences. Before committing to a trip, a travel company can give its customers a taste of what a location is like by offering them a VR headset. They can use these headphones to give users an overview of what they can see and hear in different places around the world. Around 50% of customers today already say they would be happy to use VR when choosing a destination.

The same technology can be used to offer hotel tours and must-see attractions in various destinations. Customers are up to 130% more likely to book a hotel room after being given a virtual tour of the space. With the right XR tools and content, businesses can give users the confidence they need to make smart purchasing choices.

2. More convenient excursions

XR solutions can also make a big difference in the experience users have when they visit a destination. AR apps can be a valuable way to help users take a more engaging self-guided tour of a destination, complete with directions on how to find certain locations and text translations delivered directly to a smartphone or headset. .

Mobile apps like City Guide Tour use object recognition to provide instant on-screen entertainment for places of interest, landmarks, and locations a person might want to see. While Street Life gives users access to guided tours, they can use them to navigate their own real-life adventures. With 5G-connected apps, users will be able to navigate more convenient environments, with directions sent to their phone and populated with content from their camera.

Beacon technology deployed at a tourist destination can also provide instant access to useful information about a location, such as what you do or what you have to offer, in the customer’s native language. In the future, when AR glasses are more common, these experiences will be especially compelling.

3. Improved customer experiences

Across almost all industries, many companies are experimenting with new technologies like XR to unlock better experiences for their audiences. Today’s travel companies are under tremendous pressure to earn back the trust of their customers after a troubled few years. XR solutions can be a great way to do this, making the travel experience easier.

Companies are already getting involved with simple yet effective apps to improve the travel experience. For example, KLM has an AR app, which can allow customers to check their luggage and adjust to the dimensions of hand luggage on an aircraft before visiting the airport.

XR also offers an opportunity to bring new levels of fun to the travel environment. Instead of just asking people to watch a movie on a long-haul flight, you can give them access to a VR or AR adventure. Eurostar produced an underwater adventure for passengers to keep them immersed and entertained in their seats.

Beacon technology and QR codes can allow users to scan something on their smartphone and get instant access to a virtual assistant they can see standing in front of them to help them make changes to the room their in a hotel or find something for him. do.

4. Virtual Travel Experience

Virtual travel experiences received considerable attention during the pandemic. Google searches for this phrase increased by an estimated 286% in 2020 alone. When travel was not an option due to restrictions and lockdowns, virtual travel gave people an opportunity to leave their homes without actually leaving the sofa .

In the future, these virtual travel experiences may continue to provide a new avenue for travel companies, especially as concerns about “overtourism” continue to grow. Environmentally conscious people may choose to make more of their trips from home in order to reduce their carbon footprint. While people with illnesses and problems that prevent them from traveling can use XR to cross locations off their list.

While visiting a must-see destination on XR may not replace actually traveling there in person, it can provide a great option for people who just want a quick and easy experience. This can open new doors for travel companies that need to find ways to serve a wider audience.

5. Creating Hybrid Experiences

XR can also make traditional travel experiences feel more immersive and memorable, giving people a chance to do unique things without breaking their budget. For example, you can let people enjoy an excursion before they book so they know if something is worth adding to their itinerary. This strategy increased Thomas Cook helicopter tour bookings by 190%.

Hotels can add unique in-room experiences to make the stay more impressive. For example, they can allow people to explore new destinations while sitting in their hotel room using a VR headset. Tourist attractions and tour operators can also use QR codes and beacons to create hybrid gamified experiences for users.

For example, Cedar Point created an AR experience within its app in 2016 that allowed people to scan ride signs and game symbols to unlock new entertainment options within the park. That way, fewer people ended up getting bored while waiting in line for a ride.

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