Trussville Council discusses renaming Trussville Entertainment District

By Hannah Curran, editor

TRUSSVILLE – The Trussville City Council discussed the potential renaming of the Trussville Entertainment District during the council workshop on Thursday, July 7th.

David Bloomberg, creative director for Clarity, discussed branding opportunities for the Trussville Entertainment District. (Photo by Hannah Curran)

David Bloomberg, creative director for Clarity, spoke to the council about the many opportunities they could offer the Trussville Entertainment District.

Clarity has rebranded popular family destinations like the Hub on 30A, which was renamed The Big Chill, and they also helped rebrand the Sand Mountain Amphitheater.

“We’ve seen a lot of growth, of course, over the last few years here, but seeing the Entertainment District emerge and become something special for the city is important to its success,” Bloomberg said.

The rebranding reflects the continued commitment to providing a fun and exciting place for families and friends to gather.

Clarity wants to see the entertainment district become iconic in the Trussville area. Bloomberg explained that they achieve great things for various fields, and Clarity’s name reflects their ability to show who the organizations are in their respective communities.

“We call ourselves clarity because we’ve thought about the experience we have with all our customers. Every one of our customers that we have ever had and that we think we will ever get; we need that moment, the moment of clarity where we understand who we are,” Bloomberg said. “We need to know what is the meaning of this country. So we work with organizations, companies and institutions to help them find those moments of clarity in their business and their organization to help them identify the brand.”

Bloomberg said branding is the story people want to tell and what the community wants everyone to know about them. He explained that this is what Clarity is at a basic level.

“We call ourselves a strategic design studio. We will never go into a project just thinking of doing something interesting and creative. We think creativity is a big part of connecting with all the audiences we work with, but being strategic and thinking through business initiatives helps with rebranding,” Bloomberg said. “The needs of the people we’re working with, whether in the business that we work for, whether it’s in the society that we’re trying to influence, are the most important part. Then ultimately it comes down to how to tie that into a really beautiful and compelling creative thing.”

To ensure that the renaming of the Entertainment District meets the needs of the public, Bloomberg said they will gather information by talking to people in the community, city officials and those who work in the entertainment district.

Council member Lisa Bright questioned how long renaming typically takes, and Bloomberg said the time frame depends on the type of project being completed.

Bloomberg also said that Clarity helps organizations find the right third-party partners for specific aspects of all promotions, advertising and programs, so there will be some internal parts.

“Wwhoever you want to bring home to operate, we want to provide really exciting resources for them to use to create interesting opportunities for this to be successful,” Bloomberg said. “There are a lot of ideas that we have, we’re excited about explored, but again, that’s the vision to create in line with the space and a compelling brand that connects with the community and with people who aren’t part of the community who are excited to come in and see it and experience it. So it will take away the tide that is already rising in Trussville.”

Council member Jaime Anderson asked how the Entertainment District would transition to its new brand. Bloomberg explained that the city would be in full control of the type of renaming that would take place. Therefore, the city is in control, whether selling goods with the new brand or different creative aspects. In addition, the various surveys that Clarity will complete will determine the wants and needs of the community.

Bloomberg also mentioned that the city may create a new name for the Entertainment District during the renaming.

Stacy Frazier, Trussville’s assistant mayor, explained that the Trussville Entertainment District doesn’t have a solid brand that everyone can relate to because some people refer to it as Ferus, and others call it TED

“One of the biggest needs we’ve found is the need for a website, people Google the entertainment area and it’s not going anywhere,” Frazier said. “So we want to fix that; we want it to be its own separate entity, and our goal is to know who we are and define it a little better than we have.”

Bloomberg said that if a website is created, then businesses in the entertainment district can link to that website and will provide the community with a direct link to those various businesses.

Mayor Buddy Choat explained that the city had set aside a separate account for the Entertainment District and that the city has the funds to pay if the council approved the re-designation at the next council meeting.

“The Finance Committee met today and we are in great shape financially,” said council member Alan Taylor. “We have the funds to do that.”

Choat asked the council to consider adding this to the regular agenda on Tuesday, July 12, so he can enter into an agreement with Clarity to begin the renaming.

The story will be updated when more information becomes available.

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